Wednesday, August 21, 2013

Microsoft Responds to Sony's "Shifting Message" Comment


REDMOND, Wa. August 21 - Microsoft Studios corporate vice president Phil Spencer responded to Sony executive Andrew House's allusion to Microsoft's "shifting message" which sounded like this: 

"While others have shifted their message and changed their story, we were consistent in maintaining policies and a model that is fair and in tune with consumer desires."

"Other people will do and say what they're going to say. Fine. We're running our program," Spencer told Eurogamer in Microsoft's defense.

And what a program that was. Microsoft has reversed several of its Xbox One's policies since the company's next-gen console was first unveiled in May. Their ability to "shift" is an example of the industry's ability to adapt and evolve based on consumer feedback, according to Spencer.

"The two-way conversation that we have with gamers is critical," Spencer said. "If we weren't able to listen then I don't think we're really creating the ecosystem that means people want to come into the platform."
The Xbox One is slated to launch in November for $500.

SOURCE: EuroGamer

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