TOKYO, Japan. June 26 - The seemingly unanimous criticisms towards Xbox One's policies helped drive Sony's marketing decisions with the PS4, SCE Worldwide Studios president Shuhei Yoshida told Famitsu this week.
"It's not that our hardware policies are decided strictly based on user reaction like this, but when we were thinking about what we had to bring across and how to bring it across, it was a very useful source," Yoshida revealed.
Sony's strikes at Microsoft were far from subtle, they were blatant. SCEA president Jack Tretton enumerated the differences between PS4 and Xbox One and each of his announcements were met with extended applause. "We believe in the model that people embrace today with PS3", Tretton stated - it's amusing how not changing a thing could yield such reward.
"It won't stop working if you haven't authenticated within 24 hours," Tretton also boasted, a direct stab at Xbox One's now retracted 24 hour internet authentication policy.
Being confident about your product is a good thing, praise it, advertise it, that's all great. But when you directly attack your competitor you cross a different line, one that many disregard (such is the world of capitalism). Take Apple for example, remember the ads where stylish youthful looking Justin Long represented the Mac alongside of John Kellog Hodgman dressed up as a squarish middle aged suit? It claimed that the Mac is hip and the PC, was a bore, the the attack was based on superficiality, an ad-hominem. The campaign, given Apple's clear dominance over Microsoft, worked tremendously well.
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