SANTA MONICA, Calif. June 24 - Developer of upcoming Call of Duty: Ghosts, Infinity Ward, must make design decisions that "serve [their] current audience", executive producer Mark Rubin told The Guardian in an interview published on Friday. And a sizable audience that is, Black Ops 2 yielded $1B in sales within 15 days of the game's launch.
"Imagine if in football they suddenly changed the rules so, instead of using your feet, you had to use your hands. If that happened nobody would want to watch football anymore," he analogized.
Every developer should be making their "own creative statement", according to Rubin. "Call of Duty has a creative statement. For single player it's that cinematic, movie-like experience that's immersive and pinned on storytelling. It has those big moments, those summer blockbuster type trailers: the Call of Duty feel. Multiplayer has that fast, frantic addictive gameplay and that's something we wouldn't want to give up. It's what we do well. I want other studios to be doing something else, something new and fresh and cool that nobody's seen before, so I can play that while continuing to enjoy Call of Duty."
Despite having reached the 10th console/PC installment in the series with the November to be released Ghost, Infinity Ward has yet to suffer from creative fatigue according to Rubin.
"I don't feel like fatigue is something we've experienced yet. We do some things in-house at the studio where we allow people to come up with stuff on their own in order to scratch that creative itch. A lot of times that idea becomes a part of the full game…"
As an example, Rubin notes MW3's survival mode where players fight waves and waves of enemies scoring credits to buy equipment in accommodation to the gradual rise in difficulty as the mode progresses. Sound familiar? Of course, it's been done a hundred times before and for someone who has tried out the mode thoroughly, it definitely has its faults. Survival’s greatest defect is that it wasn’t given its own independent stage or stages, unlike Teryarch’s Nazi Zombies. All the maps available on Survival are identical to the maps played in your traditional versus multiplayer, in addition to this flaw, certain maps are given unchangeable difficulty settings that, based on map analysis, seem to be set very arbitrarily. Survival offers very little new substance to a well-worn genre or sub-genre.
A lot of people hate on Call of Duty, but a ton of people love it. What I'm curious to see is player acquisition. Are the people who played the first Modern Warfare still purchasing and playing Black Ops 2, will they purchase Ghosts? Or is the crowd becoming more and more comprised of a newer audience.
A lot of people hate on Call of Duty, but a ton of people love it. What I'm curious to see is player acquisition. Are the people who played the first Modern Warfare still purchasing and playing Black Ops 2, will they purchase Ghosts? Or is the crowd becoming more and more comprised of a newer audience.
SOURCE: The Guardian
No comments:
Post a Comment